The truth is
100% of men
love their balls.
But men didn’t feel comfortable discussing below the belt hygiene.
So, we set out to break this taboo by telling a unique love story.
One between a man and his balls, aka his Boys.
Love Your Boys
A comedic production with a very nuanced craft
We decided to shoot everything practically to make the effects feel natural and the spot more cinematic.
Directing
We pushed for a female director. This helped us ensure that while the commercial related to men, it appealed to everyone and never crossed the line into making women feel uncomfortable.
Casting
Every actor needed to convey three separate personalities as the main male and each one of his individual Boys. We also needed actors willing to shave their entire face, body, and heads.
Art Direction
Using a mix of meticulously created sets and thoughtful locations in Mallorca, we created a romantic setting for our story, always shooting in a way that felt epic.
Visual Effects
We shot everything practically. All the miniature versions you see are the same actor shot three separate times in the same location, keeping the same lighting but moving the camera exactly 2x higher and 2x further to shoot them 2x smaller.
Original Music
We needed an amazing love song that triggered nostalgia and passion, so we landed on a 1960s R&B style that exudes longing. The song was composed, produced, and performed by a former Ray Charles touring musician with an ear for the sounds of the 1960s.
Expanding the world
By giving every single man two miniature versions of himself we opened up an entire inclusive world applicable for all media, format, and scale.
